Black Iris Creates Soundtrack For New Geico Campaign

We recently had a TON of fun working with The Martin Agency to create music for Geico's “Fast Forward” campaign, which is the follow-up to last year’s successful series of “Unskippable” ads.  We’ll let you read about the concept straight from the horse’s mouth.  Here’s what TMA has to say about it.

"Last year, GEICO took on the YouTube skip button with its “Unskippable” campaign.  This year, we had a new pre-roll problem.  An online media buy without any skip buttons.  So how do you keep people from hating a pre-roll ad they’re forced to watch to the end?  Simple.  You fast-forward through it.  We created four :15 pre-roll ads that do just that.  Each ad begins in a mundane situation then fast-forwards ahead to something much more unexpected.  At the end, you can click to watch the unabridged version of the ad and see what you missed.  The goal is to take the most annoying 15 seconds in advertising and turn it into something so disruptive and entertaining, you’d actually choose to watch more.”

Spot on.  

The videos were just released yesterday morning and have already been picked up by Ad Age and Adweek.  Big congratulations to The Martin Agency for pulling it off!